Why this site?
South Africa has had a fair share of negative publicity in the world
(good news rarely being sensational). It is difficult, if not impossible
to portray the intricate tapestry that makes this country so special. It
is a country of opposites, of contradiction and of controversy. But it
is also a country of reconciliation, of high ideals and of singular
beauty. The site is the culmination of months of research and a desire
to present this gem of Africa to the rest of the world to enjoy.
Who we are:
This non-profit site was conceptualised and created by
Etienne Marais and a small, dedicated team of researchers
and designers. We are all proudly pro-South African and believe in the vast untapped
potential of the country. This website is our contribution to our fellow
South Africans and to all its supporters.
The website was developed early in 2001 simply to promote all that is
good about South Africa. In its modest beginnings it was called
InsaneTree.com and was the first site of its kind in the country.
Numerous other sites with a similar theme have since sprung up, and we
welcome the "competition", as its all for a good cause and it only
pushes us to improve.
Private Bag X1028